Webpage and Image Creator:
Women in the Visual Media: Does Appearance Matter?
By Stephen E. Massey
Who says appearance does not matter? Indeed, we know that this statement has been proven false. Like it or not, women are some of our top advertising agents in today’s society. It is often said "you can’t judge a book by its cover" however, when some men go to purchase a movie or go to the cinema, one of the deciding factors of which movie to watch is based on what female will be featured.
Women tend to complain about being looked at like a piece of meat, but they do not give us any reason not to. If women did not like the attention they are receiving, then changes to the body such as breast implants, butt enhancers, and liposuction would not be necessary.
According to Laurien Alexandre, project director of Immaculate Heart College Center in Los Angeles, and a teacher of media at California State University Northridge. "The options are few. In the process of living, women are made to feel self-conscious and guilty for being real"(Alexandre 2003). They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions.
In an article entitled Beauty and the Beast of Advertising it stated, "Adolescents are particularly vulnerable because they are new and inexperienced consumers and are the prime targets of many advertisements. They are in the process of learning their values and roles and developing their self-concepts. Most teenagers are sensitive to peer pressure and find it difficult to resist or even question the dominant cultural messages perpetuated and reinforced by the media. Mass communication has made possible a kind of national...