What is Public Relations?
Kate C Bess
Public relations have many definitions. Among these definitions a person can find a common thread. In finding this common thread the definition of public relations can be made simple. Journalism plays a large part in public relations in any organization and to the public.
Some of these definitions include:
• “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and patience.” (Cameron, Wilcox, Reber, & Shin, 2008)
• “Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.” (Cameron, Wilcox, Reber, & Shin, 2008)
• “Deliberate . . . planned . . . performance . . . public interest . . . two-way communication . . . strategic management function.” (Cameron, Wilcox, Reber, & Shin, 2008)
• It was in 1997 that, by a synthesizing operation based on Herbert Blumer's theory of the symbolic interactionism, American theoretician Joye C. Gordon proposed, focusing on comprehension, an unequivocal definition: "Public relations represent the active participation in the social construction of meanings" which would also generate later critics and disputes.” (Nistor, 2011)
The common thread throughout all these definitions is the organization, public, promotion and communication. Public relations involves journalism in the media can make or break an organization in the news that is reported. The public relations person for an organization must keep in contact with journalist to promote the good the organization does. If a journalist finds out information that can hurt the organization and publishes that information then the relationship with the public is forever scarred. Public...