Web Based Communications Impact on Government
Tim Pawlenty divulged his 2012 presidential bid on Facebook, Mitt Romney did it with a tweet, and President Barack Obama kicked off his re-election bid with an emailed digital video (adage.com). Web based communication has had a major impact on elections due to the ease it has for reaching out to large numbers of people. The use of the same by voters has escalated as it presents a good source of information for various candidates regardless of the nature of the information. As a campaign tool, web based communication has changed the way campaigning takes place with the inherent move from physically visiting all the regions within the country to simply relying on mobile applications and social media all in the aim of creating reach and consequently gathering support from the electorate (huffingtonpost.com).
Web based mobile applications allows organizations and politicians to engage users in a more cost effective, efficient manner. Users can stay involved with campaign updates, voter registration information, and a countdown to Election Day. Research has shown that by December 2011, mobile Smartphone usage will reach 50 percent of the population (politicalqrcodes.com). With these staggering numbers, having a mobile strategy for a campaign is a must. The 2012 political market will be impacted heavily by mobile applications that are easy to use, relationship based, and easily personalized (politicalqrcodes.com).
Social media has also played a major part in elections. Social media has allowed individuals to stay abreast of campaign information without physically availing themselves to campaign rallies. In April 2011, Obama visited Facebook headquarters in California for a live chat with Mark Zuckerberg. During this meet and greet he answered questions that were posted on the Facebook site by users (huffingtonpost.com). Social media has become a way for candidates to take their message directly to the voters....