1. EXECUTIVE SUMMARY
2. ORGANIZATION SPOTLIGHT
3. THE DECLINE
4. OPERATIONAL FUNCTIONS
5. OPERATIONAL PROBLEMS
Being one of the giants in the auto industry and having hundreds of models in their name General Motors ‘GM’ with its greater share in the pie of the market for the auto industry made few decisions which were detrimental to them and their growth. Hence, they had to get helped by the Government to survive. Thus in this report, I have tried to analyze and scrutinize their planning methods, objectives, and decisions with the major focus on their forecasting method as it is supposed to be a main area of operations in any corporation and come to the conclusion which this report is all about.
In order to take in depth look in to the area of forecasting of GM, I have also taken the help of general statistical data. The graphs and aids are surveys conducted by firms which I have tried to interpret in my own terms.
GM is a United States based automaker with their headquarters in Detroit, Michigan. GM was founded was founded on September 16, 1908, in Flint, Michigan, as a holding company for Buick, then controlled by William C. Durant (http://en.wikipedia.org/wiki/General_Motors).
GM has been the global automotive sales leader since 1931. By sales, it is being ranked as the largest automakers in the United States, as well as the second largest for 2008. In addition, GM claimed to have the third highest global revenues among automakers in year 2008 (http://www.papercamp.com/essay/7975/Foreign-Investment).
The United States is the world’s largest consumer market for light vehicles, passenger cars and light trucks. The United States auto industry is dominated by the Big Three or General Motors, Ford Motors and Daimler/Chrysler. These three account for roughly a little over half of the production of cars and light trucks in the industry...