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This Got Only 13/20, Make Sure Your One Is Not Like This..... Essay

  • Submitted by: Barca2014
  • on February 27, 2014
  • Category: English
  • Length: 1,952 words

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Below is an essay on "This Got Only 13/20, Make Sure Your One Is Not Like This....." from Anti Essays, your source for research papers, essays, and term paper examples.


Table of Contents
  1. Business Profile
  2. Description of the Business
  3. Products Distributed by Business
  4. Price
  5. Place
  6. People, Processes and Physical Evidence
  7. E-marketing
  8. Global Marketing
  9. Recommendation
  10. Bibliography

GameStop - Business Report
Company Profile
GameStop Corporation (EB Games in Australia) is an American video game and entertainment software retailer. The company's headquarters is in Grapevine, Texas, United States. GameStop operates 6 602 retail stores throughout:
  * The United States - 4 425 stores                
  * Australia - 379 stores
  * Austria - 27 stores
  * Denmark - 40 stores
  * Canada - 336 stores
  * France - 397 stores
  * Italy - 440 stores
  * Finland - 20 stores
  * New Zealand - 37 stores
  * Germany - 208 stores
  * Ireland - 51 stores
  * Norway - 48 stores
  * Spain - 110 stores
  * Sweden - 65 stores
  * Switzerland - 19 stores

All the stores throughout the United Kingdom had unfortunately failed to compete with existing 'Game' stores, and had to close down in 2011. But, GameStop had launched a UK website on the same day. During the 2009 business year, GameStop had opened around 400 stores globally.
Description of the Business
The retail gaming industry is a relatively new industry but GameStop has outstandingly shown a tremendous growth since 2002. GameStop’s marketing and brand capabilities that gives them a sustainable competitive advantage. GameStop’s values of creating activities are often highly achievable or equivalent to that of their competitors. Its business strategy of having a wide selection of products allows them to market to a wide range of customers, which positions the firm as a broad differentiator in its industry.

Products and Branding
GameStop offers a wide range of products throughout gaming, gaming software and gaming accessories. But, GameStop has numerously...

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