The first of this article introduces the topic background, and research status quo of network marketing and the entity marketing in the clothing industry. The article respectively analyzes on the real marketing, network marketing, entity marketing and the convergence of network marketing. And then analyzes the present situation of clothing industry network marketing and the real marketing development, it is concluded that the fashion industry entity relationship marketing and network marketing is inconsistent or consistent, the last the article will give the future prediction and summary for apparel industry with two marketing ways.
Network marketing is based on the international Internet network, it’s a new way of marketing which to use of digital information and network media interaction and to assist marketing goals. That is to say, the network marketing uses the Internet as the main means to reach the purpose of certain marketing marketing activities. For example in china, the China's network marketing market is still in infancy status, when the user choose a product or service is still relatively passive. Many companies still use the traditional marketing mode to put their products in the shops for customers choosing. At the same time the most consumers choose the consumption also tend to the entity shop, because of they can see, touch the real goods and feel comfortable in the entity shop.
For the development of the apparel industry, sales channels play an important role, it is also the clothing brand into a large energy cost and management field. In the face of network marketing brand, how to view and use the sales channels for the traditional clothing enterprises, and how to treat the relationship between traditional entity marketing and network marketing, how much the impact of the network marketing to the traditional clothing brand. If the clothing enterprises want to develop and expand, it should be through the...