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Tesco Press Release and Business Letter

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Contact: Mohammed F.H. Ali
Communications manager
Cheshunt, ENG, the United Kingdom
Tel. (+44) 340-3450
mohammedali@tesco.com

EMBARGOED UNTIL: 31st of January 2013

THE largest supermarket chain in the UK; TESCO has since 1986 operated outside of the UK’s borders, and will for the first time this Sunday on February 2rd 2013, open one of their well-known Tesco Extra supermarkets, in Gentofte, Denmark which is located in Nordsjælland, a few kilometers away from the capital. The popular retailer has succeeded especially in the supermarket-business because of its excellent customer-care, competitive prices and its highly efficient organization structure, which has put TESCO ahead of their closest competition. TESCO has decided to and expand their business further and bring their great values to Denmark for the Danes to experience. Tesco Extra in Gentofte will be offering a wide range of wet-and dry market products, from recognized brands around the world, including Tesco’s own brands. The brand new Tesco Extra supermarket will be launched this Sunday at 9 o´clock in the morning, where the manager Patrick Thomsen and assistant manager Ali Torbati will be welcoming customers in. The first 50 customers will be handed a free Tesco gift card of 100 kr. at the entrance. There will be served free bagels, coffee, tea and soft drinks at the café area which also has a colorful indoor playground for kids, where there will be fun activities like face-painting, magic tricks and balloon animals. Inside the store there will stands handing out free product- and food samples, and there will of course be loads of discount on various products.
“I am very thrilled to be a part of the launch of the first Tesco store in Denmark. Our goal is to please every customer as much as possible, and make Tesco their preferred supermarket by offering excellent- quality products at an affordable price, and of course all the service and care, they need.” – says Ali Torbati, Assistant...

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