Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Syringa Winery Essay

Open Document

Below is an essay on "Syringa Winery" from Anti Essays, your source for research papers, essays, and term paper examples.

Marketing Plan
Prepared for Syringa Winery



Prepared by:




Table of Contents
Executive Summary……………………………………………………………………………...4
Introduction…………..…………………….…………………………………………………….6
External Analysis
Industry…………………………………………………………………………..……………….6
National Wine Industry………….……………..………….……………………………...7
Socio/Cultural/Economic………………………………………….…………………….………..7
National & Regional………….…………………………………………………………..7
Local………….……………………………………………………………………….…..8
Wine Awards……………………………………..……………………………………….8
Economic……………………………………………………..…………………………...9
Wine Making in Idaho………….………………..………………………………………..9
Legal/Regulatory………….……………………………………….……………………………..10
Target Market…………………………………………………………..………………………...10
Demographics………….……………………………….………………………………..10
Psychographics/Behavioral…...………………………………………………………….11
Geographics………….………………………………………………………..……………........11
Customer Analysis………….……………………………………………………….……..….....11
Marketing Environment………….……………………….………………………………….......12
Promotion………….…………………………………………………………………….12
Online Wine Sales………….…………………………………………………………....12
Retailer & Branding Campaign………….………………………………………………12
Export Market………….………………………………………………………………...12
Cellar Door Visit………….……………………………………………………………...13
Labeling…………………………………………………………..……………………...13
Competition………….…………………………………………………………………………...13
Competitors………….………………………………………….………………………..13
Non Vineyard Wineries………….……………………………………………………....14
Main Competitor………….………………………….…………………………………..14
Distribution Channels…….…………………………………………………………………...…14
Distribution………….…………………………………………………………………...14
Grocery Stores/Wine Shops/Liquor Stores………….…………………………………...14
Restaurants………….……………………………………………………………………15
Wine Clubs………….…………………………………………………………………....15
Technological Analysis/Advantage………….………………………………………………..…16
Website………………………………………………….…………….…………………16
Facebook/Email………….……………………………………………………………....16
Environment ……………………………………………….…………………………………….17...

Show More


Citations

MLA Citation

"Syringa Winery". Anti Essays. 17 Dec. 2018

<http://parimatchstavki7.com/free-essays/Syringa-Winery-635254.html>

APA Citation

Syringa Winery. Anti Essays. Retrieved December 17, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Syringa-Winery-635254.html