In the name of ALLAH
The creator of every creation
The Lord of the world
The first and last
The sender of the Holy Prophet
Muhammad may peace be upon him
Whereof there is no doubt
The owner of the day of judgement
To whom everyone will be brought back
We bow our heads in infinite humanity before ALLAH who gave us the courage and strength to complete this dissertation. All praise for ALMIGHTY ALLAH whose uniqueness, oneness and wholeness is unchallengeable, guided us in different circumstances.
All respect is for His Holy Prophet HAZRAT MUHAMMAD (SAW) who enables us to recognize the oneness of our creator.
Preparing the manuscript for this project has been an unusually enjoyable and exciting experience for us. Perhaps the most memorable aspect of this project is the opportunity to interact with a number of people who helped us during this project. Our thanks go first to our COURSE CORDINATOR PROF.YOUSAF BAJWA who musters up our courage.
In Super Asia the first person to whom we would like to give my regards is one of the directors of super Asia MR. SOHAIL YOUSUF. We are also deeply indebted to MR. ZUBAIR JAVAID the HR manager of super Asia who helped us during our research.
In this project we have selected SUPER ASIA as an organization. We have started with SUPER ASIA’S concept of
“UNITED WE STAND AND DIVIDED WE FALL”.
We have studied different aspects of SUPER ASIA. Starting from HISTORY followed by COMPETITORS, EXPORT MARKET of super asia. Further we discussed the DEPARTMENTS and MARKETING MIX of super asia in the end there is a brief SWOT analysis of super asia.
TABLE OF CONTENTS
• Dedication 02
• Acknowledgement 03
• Executive Summary 04
• Introduction 06
• History 07
• Events 08