stategic Analysis of dlf limited
DLF Ltd is engaged in the business of colonization and real estate development. It engages in identification and acquisition of land, planning, execution, construction and marketing of projects. It is also involved in the business of generation of power, provision of maintenance services, hospitality and recreational activities, life insurance and retail chain outlets. The development business of the Company is involved in the sale of residential spaces, select commercial offices and commercial complexes. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market. The company has also forayed into infrastructure, SEZ and hotel businesses.
Currently, DLF comprises of 751 million square feet of planned projects and 231 million square feet completed developments.
This report provides a comprehensive insight into the company, including business structure and operations, key competitors. The hallmark of the report is the detailed strategic analysis of the company. This highlights its strengths and weaknesses and the opportunities and threats it faces going forward.
Vision, MISSION and values
To contribute significantly to building the new India and become the world’s most valuable real estate company.
To build world class real estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service
* Sustained efforts to enhance customer value and quality
* Ethical and professional service
* Compliance and respect for all community, environmental and legal requirements.
DLF’s Journey so far:
The business of DLF is organized on a SBU basis. The Homes SBU caters to 3 segments of the residential market - Super Luxury, Luxury and Mid-Income.
1949 | The company developed...