Many professional photographers although they specialise in a particular style or subject matter, they do not restrict themselves to a particular client or market. Ever so often they develop what is known as a “signature style”, which is characterised by a determined lighting technique or a particularly colour palette.
Since I started to take an interest in photography, I have already tried and tested different types, but I can honestly say that I am particularly drawn to a couple of them: architectural and portrait photography.
Although it is still very early days, I can see myself leaning towards the architectural style. Due to my natural shyness, I can feel it is not compatible with portrait photography as it often involves taking pictures of strangers. Moreover, I am certainly aware that some of my best pictures have been produced under architectural style while I truly enjoy this genre. I have always been very much interested in architecture and sculpture, and I believe this is a great asset because I am developing a good eye to spot particular details, especially when seen from the unusual angles that I am so keen on. I am also a passionate traveller and have been able to admire architectural jewels in different locations, which have provided me with a wide array of opportunities to shoot different buildings, styles and details.
On her book “Setting up a successful photography business” Lisa Pritchard believes it is very important to find a niche, as that is the way in which potential clients identify a photographer. That niche can be manifested in the subject mater, the style, the technique, the post-treatment and the market/client area or in a combination of all of them.
As an architectural photographer, I believe there is a market for my work as my potential clients could be:
* corporation and businesses such as building companies, architect firms and state agents.
* general public searching fine art.