I chose the video because it has more of an impact. It shows more emotion than a poster or newspaper. It allows for multiple graphic images of crashes. The music ‘That’s how we roll’ is from ‘Fast and Furious’ so it will be recognised by young people as it’s from a movie about fast cars. The second song ‘Now we are free’ from ‘Gladiator’ is sad and intense to make the audience feel and think.
The target is young males who are getting their Ps and have just started to drive. The purpose is to get their attention and have them realise that getting your Ps is a serious thing with serious consequences if you choose to speed.
As found on www.youngdriversfactbase.com there are many reasons to choose to focus on speeding, especially as I am at the age where I will be going for my Ls and Ps soon.
* Injury is the single biggest killer of Australian youth; more than all other causes combined
* 45 per cent of all young Australian injury deaths are due to road traffic crashes
* The injury death rate for Indigenous youth is 5 times greater than for non-Indigenous youth
* Of all hospitalisations of young Australians, almost half are drivers involved in a road traffic crash and another quarter are passengers
* Young drivers (17 – 25 years) represent one-quarter of all Australian road deaths, but are only 10 – 15% of the licensed driver population
* A 17 year old driver with a P1 licence is four times more likely to be involved in a fatal crash than a driver over 26 years
* The biggest killer of young drivers is speeding and around 80 per cent of those killed are male
* One-third of all speeding drivers and rider in fatal crashes are males aged 17 – 25; 6 per cent are females aged 17 – 25
I can increase public awareness of speeding by posting my video clip on You Tube or Face Book.
I chose the video because it has more of an impact. It shows more emotion than a poster or newspaper....