Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Sergio Marchionne Undertakes Major Strategic and Culture Change Chrysler Group Essay

  • Submitted by: WARE2003
  • on February 26, 2014
  • Category: Miscellaneous
  • Length: 1,273 words

Open Document

Below is an essay on "Sergio Marchionne Undertakes Major Strategic and Culture Change Chrysler Group" from Anti Essays, your source for research papers, essays, and term paper examples.

Sergio Marchionne Undertakes
                                Culture Changes at Chrysler Group
                        Simon Ware
                          Excelsior College
 
 
                    Author Note
                          This paper was prepared for Organizational Business 311 and taught by
                    Professor Gregory Gotches

 
 
 
 
 
 




          Sergio Marchionne Undertakes Major Strategic and Culture Change Chrysler       Group








































































          In the new companies of today there is lots of competition and there are lots of competitors to go after the business. If a company doesn’t do things right they risk the possibility of having their doors shut forever. These results are affected by a number or variables such as profit line margins, corporate social responsibility, shareholder happiness, consumer perception and also their Organization Culture. Today I will be addressing the later of these examples which is the organization’s culture. Organization culture is one of the most important yet often overlooked aspects of many businesses today. These are powerful influences on the way people live and act, and they define what is "normal" and how to sanction those who are not "normal In a nutshell it is considered “the way we do things around here”. It is the specific way of doing make business, treating customers, getting along with colleagues and responding to change (Bermer 2010).


          In the case of the Chrysler motor company, a change in organization culture was needed where the company was in bankruptcy and was being restructured with the Fiat corporation. Chrysler brought in a high powered CEO by the name of Sergio Marchionne to undertake a Major Strategic and Culture Change at the Chrysler Group. Upon his immediate arrival he went to work in revising the old...

Show More


Citations

MLA Citation

"Sergio Marchionne Undertakes Major Strategic and Culture Change Chrysler Group". Anti Essays. 15 Dec. 2018

<http://parimatchstavki7.com/free-essays/Sergio-Marchionne-Undertakes-Major-Strategic-And-586732.html>

APA Citation

Sergio Marchionne Undertakes Major Strategic and Culture Change Chrysler Group. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Sergio-Marchionne-Undertakes-Major-Strategic-And-586732.html