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Samsung: Rise in a Crisis! Essay

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Samsung: Rise in a crisis!
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Robin Posted on17/07/2013 + 1,010 Viewed + Grab the sofa
Preface:
Samsung in the 1997 Asian financial crisis debt had reached $ 18 billion, this was nearly bankrupt South Korean companies, how in just 10 years between the cocoon into a butterfly, became "international superstar"? Critical moment: in 1997, the Asian financial crisis spread to Korea, many Korean companies struggling to survive in precarious, Samsung also facing life and death moment, the company operates a comprehensive emergency, the worst long-term debt reached $ 18 billion. Critical choice: Back in 1993, Samsung Group Chairman (Chairman) Lee to make Samsung a world-class companies to achieve a leap, and advocate the later of great concern Samsung "New business" movement.
Key strategies: the "new business" movement abandoned mediocre product image start to start, improve product and business management and other aspects of quality, and establish Samsung's unique design style. To ensure uninterrupted implementation of innovative, Lee stressed the importance of education at the same time, through the various training projects, the implementation of talent management system innovation. The arrival of the Asian financial crisis, and in the second phase started in 1997, the "new management" reforms to six measures to tackle the crisis.
Policy Results: July 1998, the deficit more than 170 billion won Samsung Electronics in 1999, transformed, to achieve net income of 3.17 trillion won reversal. "New business" campaign for Samsung became a truly competitive business world, Lee has also become a focus of world attention. In 1997, the Asian financial crisis spread to Korea, many Korean companies struggling to survive in precarious, Samsung also facing life and death moment, the company operates a comprehensive emergency, the worst long-term debt reached $ 18 billion.
Proud of the products in the overseas but it is a bargain...

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