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Business Administration
Course Number: Course Title: Credits: Calendar Description: BUAD 415 NEW PRODUCT DEVELOPMENT 3 This course explores the process of taking a good or service product from the idea stage to the commercialization stage. Using a go/no-go approach to decision-making, it examines the role of competitive intelligence, intellectual property, venture capital, prototyping, and technology transfer in the new product development process. During the course students will use case study analysis, computer simulations, and will develop a new product development strategy for an actual good or service. Winter 2013 BUAD 340 and minimum third-year standing No No No 3

Semester and Year: Prerequisite(s): Corequisite(s): Prerequisite to: Final Exam: Hours per week:

Graduation Requirement: Elective – BBA, Marketing option Substitutable Courses: Transfer Credit: Special Notes: Development Date: Revision Date:
Chair

No

Winter 2009 November 2012
Approved

Laura Thurnheer

BUAD 415

NEW PRODUCT DEVELOPMENT

Winter 2013

Professors
Name Lee Cartier Phone number 762-5445 #4289 Office Kelowna: C103 Email lcartier @okanagan.bc.ca

Course Description
This course explores the process of taking a good or service product from the idea stage to the commercialization stage. Using a go/no-go approach to decision-making, it examines the role of competitive intelligence, intellectual property, venture capital, prototyping, and technology transfer in the new product development process. During the course students will use case study analysis, computer simulations, and will develop a new product development strategy for an actual good or service.

Course Objectives
Upon completion of this course, students will be able to:
Complete a review of the state-of-the-art for a new product Perform competitive intelligence using the internet Complete a proof-of –concept analysis Develop a prototype and pre-production strategy Develop a commercialization...

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