Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Psy322 Final Essay

  • Submitted by: Kns3thomas1
  • on June 27, 2014
  • Category: Miscellaneous
  • Length: 4,106 words

Open Document

Below is an essay on "Psy322 Final" from Anti Essays, your source for research papers, essays, and term paper examples.

Consumer Traits and Behaviors Paper


Consumer Traits and Behaviors Paper
There is not a thing in this world that people consume without the influences of something or someone else.   It can be parents, friends, a hero, a song, a girl, or a community.   In reality, these things have an impact on what is known as our consumer behavior.   It is these very different set of backgrounds, influences, qualities, traits, perceptions, and personalities that marketers must understand to reach a multitude of consumers.   The effectiveness of any marketing initiative is in just how well they understand consumer traits and behaviors and use that information to reach a large enough number of them to make a profit.   This understanding is established by looking into the make up and influence of psychological and social processes on consumer traits and behaviors, in addition to the relationship between consumer traits and its effects on consumer behavior. Social and cultural setting are also a factor influencing consumer behavior, and these factors ultimately influence how individual consumers interpret marketing messages making the study of consumers very interesting.
Consumer behavior is the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. (Schiffman, Kanuk, & Wisenbilt, 2010)   However, before a consumer purchases a product or service, there is a psychological process involved in making a decision. Take for example a consumer who has a need to purchase food. Many questions may go through this consumer’s mind such as what type of food, where, and how much to consume.   In order for marketing efforts to be impactful and successful, it is important to understand the psychological processes that a consumer would go through in order to know how best to target an audience and market a company. These psychological processes include motivation, personality and...

Show More


Citations

MLA Citation

"Psy322 Final". Anti Essays. 14 Dec. 2018

<http://parimatchstavki7.com/free-essays/Psy322-Final-635438.html>

APA Citation

Psy322 Final. Anti Essays. Retrieved December 14, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Psy322-Final-635438.html