The Victorian Football League is a collective body made up of twelve competing clubs. Each club appoints one representative to the central and controlling body, the Board of Directors. The Board carry’s out the policy who turns it into action which involves increasing admission prices, which is used in the distribution of gate receipts. A central office is used to administer policy. This is led by a General Manager, who co-ordinates the activities of the five divisions:
1.VFL Marketing- responsible for authorizing the VFL’s operations,
2.Media-produces all VFL Publications.(advertising/ promotion)
3.Company Secretary- responsible for the VFL’S accounting and financial reports and controls the VFL’s own stadiums
4. VFL Park Administration- responsible for the day-to-day organization of the VFL's activities.
5.Corporate Planning section- undertakes the analysis of the VFL’S long policy options.
Other clubs had developed the same structure
1960’s was a time where the VFL's financial and organizational structure was unsophisticated, but stable; the players obedient and loyal; and public support was high
The VFL modified the game in 1969 and in 1972 to make the game more attractive to the spectators eg, free kicks were awarded against players who kicked the ball out of bounds on the full which eliminated the stopping and starting of the slow game, the box, no more than 4 players in the square which made the game faster and challenged the players. Increase in business.
Players recruited from country leagues increasing,the wealthier clubs gaining from zoning which ensures an equitable competition and the Coulter Law which restricted player payments.
Signing-on fees and transfer fees were illegal but common for the country and interstate recruits. The Coulter Law — which is the maximum individual player wage — was imposed.
Not all VFL clubs were able to pay the maximum of £3 per player (which increased in time with the cost of living), some clubs were able...