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Pnj Jewelry Marketing Plan

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PNJ
JEWELRY JOINT STOCK COMPANY

PNJ
JEWELRY JOINT STOCK COMPANY

MARKETING PLAN
MARKETING PLAN

Team
Team

Member name | Student ID |
| s |
| s33 |
| s33 |
| s3 |
| s3 |
| s366 |

Table of Contents
1. Executive Summary 4
2. Analysis 4
I. Introduction 4
II. Situation analysis 5
Company description 5
Product description 6
III. Marketing environment 6
Micro-environment 6
Macro- environment 7
IV. SWOT Analysis 9
V. Segmentation, targeting and positioning 9
Market Segmentation 9
Market Targeting 10
Differentiation and Positioning 11
VI. Marketing mix strategies 13
Product 13
Price 14
Place 15
Promotion 15
3. Objectives 18
Corporate Objectives 18
Financial Objectives 18
Marketing Objectives 18
4. Recommendations: 18
Marketing strategies 18
SWOT matrix 20
Marketing mix strategies 20
Action and Control table: 22
5. References 25
6. Appendix 26

1. Executive Summary

With the purpose of improving quality and reputation of PNJ Company, which is a famous jewelry brand in Vietnam, a marketing plan have been done to provide specific analyses about not only the company and microenvironment but also the market and macro environment in current time (SWOT analysis), then to suggest helpful strategies about segmentation, differentiation, positioning and 4Ps as well . In brief, the marketing plan can be divided into following main parts:
Analysis:
  * The environment factors that have major influences in PNJ operations are discussed in micro-environment and macro-environment.
  * SWOT analysis will provide brief information about the Strengths, Weaknesses, Opportunities and Threats of company
  * Besides, segmentation, differentiation and positioning which play vital roles on making future strategies also are discussed.
  * Current strategies of Product, Place, Price and Promotion will be analyzed in the marketing mix strategies.
  * The targets/aims of PNJ are...

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APA Citation

Pnj Jewelry Marketing Plan. Anti Essays. Retrieved December 11, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Pnj-Jewelry-Marketing-Plan-587217.html