Strategic and operational plans coincide for organizations to set and achieve goals that are set forth. Strategic planning is the process of planning or directing how the company should proceed to allocate resources to achieve goals. While operational planning includes the milestones and linking the two plans together to form an ultimate plan for the organization.
United Natural Foods Incorporated mission statement wants to meet the needs and expectation of customers, shareholders, and employees. One way to make the mission statement come to fruition is to become the number one contender in the natural and organic specialty foods. To reach this goal a strategic plan needs to be brought to the forefront so that the company can achieve this mission. The Vision statement lays the outline of marketing and developing new products that can help attain the number one spot in the natural food industry (Marketline, 2014). In doing the strategic planning the weaknesses need to be identified as well as threats and opportunities limited cash reserves, increase demand of organic foods and tight government regulations are instances that need to be taken by command (Marketline, 2014).
The Board of Directors, CEO, shareholders and employees can provide input from observations of other companies, research of products and compare prices. In the meetings the counterparts can discuss the following:
1. The organizations interest.
2. What the customers find of value?
3. What makes United Natural Foods different?
4. What resources should be developed?
Answering these questions will be the beginning of setting a plan into motion to become the top natural and organic food company. It is important to document and communicate this plan and to update when there are new factors that may come into play. Another key concept is...