Southwest Airlines (LUV)
COMPANY NAME: Southwest Airlines
INDUSTRY: Air Travel
COMPANY WEBSITE :(southwest.com)
Southwest Airlines originally began on March 15, 1967 as an incorporation of Air Southwest Co. Founded by Rollin King and Herb Kelleher (southwest.com). On March 29, 1971, Air Southwest Co. changed its name to Southwest Airlines Co. Southwest Airlines began customer service on June 18, 1971, offering service to the Texas cities of Houston, Dallas and San Antonio using three Boeing 737 aircraft (Hoffer, 32). Southwest remains the dominant passenger airline at Love Field, where it maintains its headquarters, hangars, training centers, and flight simulators adjacent thereto, and reflects its ties to Love Field in its ticker symbol (LUV).
Southwest is the largest airline in the United States, based on domestic passengers carried, as of June 30, 2010 (2010 -06-30)[update]. It currently operates more than 3,400 flights daily and owns [upowns a fleet of 552 aircraft, traveling to 72 destinations. Southwest Airlines made over $12.104 billion dollars in revenue during 2010 (yahoo finance). Southwest is currently under the direction of president and CEO, Gary C. Kelly. Kelly replaced former CEO Jim Parker on July 15, 2004 and assumed the title of "President" on July 15, 2008, replacing former President Colleen Barrett. As of May 2011[update] Southwest Airlines has completed four acquisitions which have helped the airline to grow its revenue base (Lauer, 26).
Strengths: Southwest Airlines is the leader in providing low cost in state flights for its customers for 36 years. It consistently offers frequent flights, inviting cabins, reliable service, and amazing customer service. The decrease in labor costs (71 employees per aircraft) the lowest ever in history. Employees are highly trained and specifically chosen out of thousands of applicants to reflect Southwest’s customer...