a) Select an organization and provide the following information:
i. Name of the organization and URL (it must have an online presence):
ii. The product(s) or service(s) the organization provides: OfficeMax provides office supplies and paper, print and document services, technology products and solutions, and furniture. OfficeMax is a leading provider of workplace products. From the latest technology, interiors and furniture, everyday office supplies and facility resources to a wide range of print and document services, they provide workplace innovation that enables the customers to work better.
iii. The target market of the organization’s products or services: From the largest businesses to individual consumers, including medium-size businesses, small and home businesses, teachers, and individuals, serving business-to-business and retail customers.
Their motto: “From the largest global corporations to individual households, OfficeMax is dedicated to our customers' success”
b) State the business unit strategy of the organization. Provide evidence that proves this is the correct strategy.
The BU strategy used by OfficeMax is cost leadership: With the intention of minimizing their costs and being able to compete in the market, they have taken several measures to reduce their expenses and make their income viable. For example, in 2012, in response to changes in customer buying habits – in particular the increase in online purchases – OfficeMax began a three-year process of reducing its U.S. retail total square footage by approximately 15 percent in order to improve the productivity of the store base. These reductions are being executed through a three-pronged approach of closing unprofitable stores, relocating stores, and downsizing stores to a smaller footprint.
Furthermore, in 2012, OfficeMax developed a long-term strategy, took significant steps towards rebuilding their talent and capabilities, and along the...