JUNE 23, 2014
1. The Company
1.1 The Motivational Speaking Industry
Nahshon Nicks Motivational speaker is dedicated to offering positive and inspiring messages to young individuals to promote a higher understanding of God’s word. For the purpose to experience a higher learning and relationship with God through speeches.
1.2 Targeted Market & Customers
My followers will be all individuals who want to learn and participate in a higher education of God. The followers will also learn more about positive and uplifting changes to better their relationship with others and how to seek more positivity through God’s word.
1.3 Growth Trends in the Business
The market for motivational speaking is a business that will never expire. People will always need to hear and feel an optimistic word. The motivational speaking market is an empowerment that will affect people for the rest of their lives.
1.4 Pricing Power
I will not initially enjoy pricing power in marketing Nahshon Nicks Motivational Speaking. All materials that are released under the business will be a fair and continuous price. In order to achieve lower costs than my larger competitors I plan to market audio/video materials with a free sample via internet.
My ultimate goal is to build a line so unique and promote it so effectively that my followers will be willing to pay a premium. My long-term objective is to build a market that is not based on price, but on quality of the material. My unique features will include: small and free packages that offer trial messages, along with the material they purchase.
2. The Vision, The People, & The Mission
2.1 The Vision
I have a long-term plan to be in business for myself and to utilize the specialized business knowledge I have gained. The business relationships I have developed include other motivational speakers, pastors and evangelists. They will help me to reach my goal...