Questions | Answers |
What is meant by the term media convergence with regard to technology, and how has it affected everyday life? | It’s the idea that because of the progress of technology various different types of media (e.g. Computer, Television, Radio and Newspaper) are combining into a single media.
For example, television and computer technology are increasingly becoming the same thing. Websites have video on them and the Internet is an important part of the offer of most broadcasters. Computers and network technology has allowed television to offer "video on demand" services moving away from traditional "linear" or scheduled television.
Equally the Internet has become important for newspaper publishers. Newspaper has been a dying format for years - it is very difficult to compete with newer media that gives news up to the second when you present yesterday's news tomorrow on a sheet of paper. Consequently, a lot of newspapers have started to concentrate on producing Internet offerings. Increasingly as technology improves, these also offer video services - a move onto the turf of the traditional broadcasters.
The improvements in mobile technology has also allowed a lot of these services to be delivered to mobile devices as well bringing the operators of mobile networks into this convergence.Several popular television shows are stepping over to other forms of media like cell phones by allowing viewers to actively participate in the show by texting votes into the show to vote for their favorite contestant. Another example of media convergence because not only are you watching television, you are able to use a media device such as a cell phone to interact real-time while you watch the show. |
What is meant by the term media convergence with regard to business, and how has it affected everyday life? | The term media convergence with regard to business also sometimes called cross platform involves the consolidating of various media holdings. ...