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CAMBRIDGE INTERNATIONAL EXAMINATIONS
GCE Advanced Level
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MARK SCHEME for the May/June 2013 series
9707 BUSINESS STUDIES
9707/32 Paper 3 (Case Study), maximum raw mark 100
This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers.
Cambridge will not enter into discussions about these mark schemes.
Cambridge is publishing the mark schemes for the May/June 2013 series for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level components and some Ordinary Level components.
Mark Scheme GCE A LEVEL – May/June 2013
Paper 32 
Analyse the main strengths of MT during its early years of trading. Knowledge 3 marks Application 2 marks 2 marks More than one strength explained in context 1 mark Some application to case Analysis 5 marks
3 marks Good knowledge of strengths 2–1 marks Some knowledge of strengths
5–3 marks Good use of theory and/or reasoned argument to explain strengths 2–1 marks Some use of theory and/or reasoned argument to explain strength(s)
Answers could include: • Strengths: Internal factors that contribute to success. • Right timing – Rakesh set the business up at a time when tourism was increasing and government finance was available • Rakesh’s entrepreneurial skills – resourceful and good communicator – able to gain loan finance • He had a passion for mountain climbing. This contributed to him being hard working – keen to reach his aims and this contributed to business • Private limited company: status,...