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Marketing Plan for Infuse

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Table of Contents
TABLE OF FIGURES IV
TABLE OF ABBREVIATIONS V
1. EXECUTIVE SUMMARY 1
2. SITUATION ANALYSIS 1
2.1 Market Summary 1
2.2 Market Needs 2
2.3 Market Trends 2
2.4 Market Growth 2
2.5 Analysis of Contextual Environment 3
2.5.1 Political 3
2.5.2 Economic 3
2.5.3 Social 3
2.5.4 Technological 4
2.6 SWOT Analysis 4
2.6.1 Strengths 4
2.6.2 Weaknesses 5
2.6.3 Opportunities 5
2.6.4 Threats 5
2.6.5 Outcome of the SWOT 5
2.7 Competition 6
2.8 Product Offering 6
2.9 Keys to Success 6
2.10 Critical Issues 6
3. MARKETING STRATEGY 7
3.1 Mission 7
3.2 Vision 7
3.3 Brand elements 7
3.4 Marketing Objectives 7
3.5 Financial Objectives 8
3.6 Target Markets 8
3.6.1 Needs Based Segmentation 8
3.6.2 Segmentation Identification 8
3.6.3 Geographic 8
3.6.4 Demographic 8
3.6.5 Lifestyle 9
3.6.6 Behaviour 9
3.6.7 Segment attractiveness 10
3.6.8 Segment attractiveness 10
3.7 Positioning 11
3.7.1 Product 11
3.7.2 Price 11
3.7.3 Place 11
3.7.4 Promotion 13
3.7.5 People 15
3.7.6 Processes 16
3.7.7 Physical evidence 16
3.8 Marketing Research 16
4. FINANCIALS 16
4.1 Forecasted Demand 16
4.2 Break-Even Analysis 17
4.3 Sales Forecast 18
4.4 Expense Forecast 19
5. CONTROLS 19
5.1 Metrics 19
5.2 Implementation 19
5.3 Marketing Organization 20
5.4 Contingency Planning 20
6. REFERENCES 21
7. APPENDIX 22



TABLE OF FIGURES

Figure 1: SWOT-Matrix 4
Figure 2:   Infusé Brand Elements 7
Figure 3: LSM Segmentation 8
Figure 4: South African demand forecast – Infused Olive Oil (in l) 17
Figure 5: Income Statement / Break Even Analysis 2014 17
Figure 6: Income Statement / Break Even Analysis 2017 18
Figure 7: Annual sales forecast (in bottles / 375 ml) 18
Figure 8: Annual Marketing Expenses (i.e. 2014) 19
Figure 9: Milestones 20
Figure 10: Competitor Analysis 22
Figure 11: LSM Distribution SA 23
Figure 12: P’n’P Industry Figures (email) 26

TABLE OF ABBREVIATIONS

DTI Department of Trade and Industry
FMCG Fast...

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MLA Citation

"Marketing Plan for Infuse". Anti Essays. 18 Dec. 2018

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APA Citation

Marketing Plan for Infuse. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Marketing-Plan-For-Infuse-506683.html