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Marketing Plan

  • Submitted by: aka4594
  • on June 24, 2014
  • Category: English
  • Length: 1,015 words

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Below is a free excerpt of "Marketing Plan" from Anti Essays, your source for free research papers, essays, and term paper examples.

Situation Analysis
There are lots of products that customers want right now but are out of inventory due to high demand. I will be building a website that will help them better manage their inventory over the internet and keep track of each transaction that occurs. This will help Aka’s electronics keep track of products that are high in demand and the product that are not being sold at all and just holding up space on the shelf.   This new website will increase customer satisfaction as they will not have to be disappointed at the time of purchase that the product is not available and they will not have to run off to other competitors.   This current situation when customer comes in the store and the product is not available and customer has to take a rain check or go to other stores will be highly reduced by opening this new website. This website will let customers know if the product is available in the store and how many quantity of that product is left in the store.


Market Summary
The Electronics business is broad and vast. The market is huge because there are 2 to 3 companies with a dominant market share in this industry. Companies like Fry’s Electronics and Best Buy have capture the majority of the market but as the technology is changing day by day and the demand for new electronics devices is increasing tremendously. There is lots of market still available to capture for small business like mine. The market for computers, smart phones and other electronics products is a never ending market and the demand is definitely to increase over time.

SWOT Analysis
The biggest internal strength of the company as a whole when it comes to marketing what they have to offer is that there are so many products and services that are provided that you will not find at any other electronics store. For example free next day delivery, free delivery with a purchase of $100 or more and 10% discount to all the online shoppers. The strength of the business is that it is new...

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Marketing Plan. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Marketing-Plan-634789.html