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Marketing of Starbucks in Hong Kong Essay

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Below is an essay on "Marketing of Starbucks in Hong Kong" from Anti Essays, your source for research papers, essays, and term paper examples.











νMarketing Strategy Analysis of Starbucks HK
































CONTENTS
Executive Summary
1.Introduction ................................................................................................
Company profile
Case summary
................................................................................................
2.Situational Analysis – current strategies .................................................................
3.Segmentation Targeting & Positioning (STP) ...............................................................
Segmentation
Targeting
Positioning
4.USP........................................................................................................................
5.SWOT
Strengths
Weaknesses
Opportunities
Threats........................................................................................................................
6.PESTLE
Politics
Economy
Society
Technology
Legal
Environment........................................................................................................................
7.Recommended objectives and goals (SMART)............................................................
8.Recommended Marketing Strategies and Programmes
Return to the brand
Localization Strategy
First and Second Place Strategy
Multi-brand Strategy
Cost   Strategy
Digital marketing
..............................................
9.Conclusion........................................................................................................................
10.Bibliography&Refrences...........................................................................................................

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Executive Summary
Starbucks HK has long been committed to provide customers with the highest-quality of coffee and services, it has created a kind of unique Starbucks Experience, so as to let Starbucks has...

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MLA Citation

"Marketing of Starbucks in Hong Kong". Anti Essays. 16 Dec. 2018

<http://parimatchstavki7.com/free-essays/Marketing-Of-Starbucks-In-Hong-Kong-633944.html>

APA Citation

Marketing of Starbucks in Hong Kong. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Marketing-Of-Starbucks-In-Hong-Kong-633944.html