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Marketing Mix Process Essay

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Below is an essay on "Marketing Mix Process" from Anti Essays, your source for research papers, essays, and term paper examples.

The activities and skills of travel agent are extensive. Very important is the ability to search and find the right product which meets the needs of the customer   the most and express product knowledge. The travel agent also undertakes tasks such as ticketinh dealing with payments and administration of the booking throughout the lead time prior to the date of travel. Ot is often the case that elements of the travel product purchased by customer may be changed(for instance a flight time is altered) and therefor the travel agent provides significant after-sales service, ensuring that the customer is kept informed of these changes and dealing with any of the concern of the customer due to alteration in travel product.   Like any retailer the travel agent may also have to deal with customer who are unhappy with the porduct purchased and after travel return to complain. Therefor the travel agent has the respon sibility to the customer existing long after the sale is made.
Interestingly, it is now expected that the travel agent also seeks to make additional sales of travel ‘extras’ such as airport parking, foregn currency, airport hotels, car hire, etc. these may not have otherwise been considered by the customer and can lead to greater levels of total sales(and thus commision for the travel agent). Commission on these services is often at much higher levels than for the package holidays- perhaps as   high as 20-30% of sales – and therefor provides a significant additional revenue stream for the agency.
Marketing/advertising:Thomas Cook Ltd expects all the shops to have a similar image so tha main marketing materials are universal, and can’t be twicked or changed. But each day tha staff find offers that they think will suit to the local market and display them in the window in order to tempt the customers   to come through the door. Also every week there are new brochures ordered to ensure they will be enough from each distributor. If the customer is looking for a...

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Marketing Mix Process. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Marketing-Mix-Process-187899.html