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Marketing Essay

  • Submitted by: lucesita
  • on August 31, 2013
  • Category: English
  • Length: 4,240 words

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Below is an essay on "Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

Consumer Behavior
The process involved when individuals or group select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

habitual decision making
such as deciding to purchase a box of cereal

extended problem solving
such as deciding to purchase a new car
when consumers engage inextended problem solving, indeed we do carefully go through the steps: problem recognition, information search, evaluation of alternatives, product choice, and postpurchase evaluation
limited problem solving
means that we do some work to make a decison but not a great deal, this is the how you decide on a new pair of running shoes or a new calculatornfor math class.

Involvement
the relative importance of perceived consequences of the purchase to a consumer

Perceived risk
The belief that choice of a product has potentially negative consequences, whether financial, physical and/or social

Problem recognition
The process that occurs whenever the consumer sees a significant difference between his current state of affairs and some desired or ideal state; this recognition initiates the decision-making process

Information search
The process whereby a consumer searches for appropriate information to make reasonable decision

Search marketing
marketing startegies that involve the use of internet search engines

Search engine optimization (SEO)
A systematic process of ensuring that your firm comes up at or near the top of lists of typical search phrases related to your business

Sarch engine marketing (SEM)
search marketing strategy in which marketers pay for ads or better positioning

Sponsored search ads
Paid ads that appear at the top or beside the internet search engine results

Comparison shopping agents or shopbots
Web applications that help online shoppers find thst they are looking for at the lowest price and provide customer reviews and ratings of products and sellers

Behavior...

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Marketing. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Marketing-507249.html