The custom furniture manufacturing industry is filled with competitive and proficient companies. However, in this case, the top two global competitors in the market are Ashley Furniture Industries, Inc. and IKEA International Group.
SWOT Analysis for both companies
1. IKEA SWOT Analysis
|Strengths |Weaknesses |
|Reputable brand and great market presence |Manufacturing products that are standard |
|Differentiated Products |Poor quality in products compared to before |
|Supply chain incorporation |Negative public perception |
|Innovation and Creativity | |
|Customer knowledge | |
|Opportunities |Threats |
|Expansion to growing economies |Escalating competition |
|Increase in online marketing sales and revenues |Increase in the regular consumer income |
1. Reputable brand and great market presence
IKEA is the world’s most appreciated furniture selling firm being valued close to thirteen million as at 2012. The company has numerous stores located across different countries across the globe and is well acknowledged in the world markets. This kind of...