The internet is a widely used system of sharing, selling and networking, and images are being read in turn and used by others. The web 2.0’s wikis, online communities, media sharing sites and social networks have become foundations to create, publish and upload information. Therefore in this research, the primary objectives are:
To assess the effectiveness of social media tools in encouraging information sharing, collaboration and interactivity between customers and heritage providers.
This research will also assess the application of social network in selling the cultural heritage in terms of awareness.
2.2 What is Social Media?
As information is the lifeblood of the tourism industry, web 2.0 advances are having a tremendous impact on both tourism demand and tourism supply. Web 2.0 is fundamentally changing the way travellers and tourists search, find, read and trust as well as (collaboratively) produce information about tourism suppliers and destinations( Cox et al., 2009). Social media also known as web 2.0 is described as part of the internet that is “ increasingly influenced by intelligent web services, that makes it possible for users to participate in developing, sharing, collaborating and distributing internet content and customising internet application”(Vickery & Wunsch- Vincent 2007, P.9). Social media has to do with a mix of different types of ICT tools which takes different forms of operation.
The most common ones are blogs (travelblog), wikis (wikipedia), microblogs (Twitter), social networks (facebook), and media sharing sites (youtube), review sites (Tripadvisor) and voting sites (Digg), (MaGrath & Stillman 2008; Zarrella 2010). The main functions of social media globally is that they empower sharing and collaboration of online information as a result of built softwares around and within, this makes it much easier for people to communicate and form networks using their computers. A lot...