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Lenovo's Innovative Essay

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联想的4P战略
New Lenovo is an innovative, international technology company formed by Lenovo and the former IBM Personal Computing Division .In 2003, Lenovo replaced its English label from"Legend" to "Lenovo", where "Le" from the original logo "Legend", representing its established tradition, the newly added "novo" from the Latin word "new", represents the innovative spirit of Lenovo's core.In 2004, Lenovo officially from the "Legend" was renamed "Lenovo".The target campany of my thesis today is   "Lenovo" - Association.
Today, the fierce market competition, corporate management must defeat competitor by a surprise action. A great marketing plan can make an enterprise from the ordinary to the extraordinary, from weak to strong .Competition in the international market has been strongly resistanced into the planning of the era of winning.
新联想是一家极富创新性的国际化的科技公司,由联想及原IBM个人电脑事业部所组成。2003年,联想将其英文标识从“Legend”更换为“Lenovo”,其中“Le”取自原标识“Legend”,代表着秉承其一贯传统,新增加的“novo”取自拉丁词“新”,代表着联想的核心是创新精神。2004年,联想公司正式从“Legend”更名为“Lenovo”。今天我论文的目标公司就是“Lenovo”——联想。
当今,激烈的市场竞争使企业的经营者必须出奇制胜,进行特别的策划。一个精彩的市场营销策划,可使一个企业由寻常变为非凡,由弱小变为强大,国际市场的竞争也已由强力抗争进入了策划制胜的时代。


Lenovo's 4P strategy
联想的4P战略



As the Marketing combinatorics put forward , .the 4P strategy appeared.
The so-called 4P is the product ,price, channel and promotion.
4P是随着营销组合论的提出而出现的。所谓4P,就是产品(product)、价格(price)、渠道(place)、促销(promotion)。

From the products, Lenovo provides customers with award-winning ThinkPad laptop and ThinkCentre desktops, and equips them with ThinkVantage Technologies software tools, ThinkVision monitors and a series of PC accessories and options worldwide. In China, Lenovo's PC products in the market share is of nearly one-third. With its leading technology, ease of use features, personalized design and a wide range of solutions, it's well received by Chinese customers. For the Chinese market, Lenovo also has a rich product line, including mobile handsets, servers, peripherals and digital products....

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