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Justification Report

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To: General Manager, Jacob Dawson
From: Assistant Manager, Whitney Sarallo
Date: Sunday, May 22, 2011

Re: Conde Nast Traveler
Conde Nast Traveler is the world’s largest travel and hospitality publication.   This magazine would be a great addition for our restaurant, considering the point that we are in a highly populated area of Chicago.   To reach this decision, I went through several hospitality publications.   Ehotelier.com and Food Arts Magazine were my two frontrunners.   However, Ehotelier is a wonderful publication, but is only located online, which makes this not so broad for the consumers.   Food Arts Magazine is an online site, as well as a magazine.   The subscription is too costly and the magazine does not provide a vast assortment of reviews and originality.  
Conde Nast Traveler offers several departments of services and advertising benefits, which can be customized for our specific restaurant needs.   The subscription for this magazine is very affordable, and comes on a monthly basis.   When you subscribe with Conde Nast Traveler, our restaurant will be critiqued by insiders and customers; and can be entered into the “Year’s Best Restaurant” Survey.   Keep in mind this is the largest and most respected publication in the world, and is viewed by all hospitality professionals.
This publication has been around since 1992, and is the most reputable hospitality resource around.   A subscription to Conde Nast Traveler will benefit our restaurant in many ways; advertising to a worldwide market, knowledge and experience from industry insiders and professionals, and more.   For instance, advertising with Conde Nast will provide instant exposure for the restaurant.   The advertising price has to be discussed on a personal basis; however, it is noted as very affordable considering the exposure we will receive.  
Advertising exposure can take as little as one week to appear on the site.   It all depends on how well the graphic designers can upload and configure...

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