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Japanese and American Management: Essay

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Below is an essay on "Japanese and American Management:" from Anti Essays, your source for research papers, essays, and term paper examples.

* The term "product" is defined as anything, either tangible or intangible (such as a service), offered by the firm; a solution to the needs and wants of the consumer; profitable or potentially profitable; and as meeting the requirements of the various governing offices or society.
  * Placement, or product distribution, is the process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
  * The three basic objectives of promotion are to 1) present information to consumers and others, 2) to increase demand, and 3) to differentiate a branded¬†product or service - through advertising, public relations, personal selling, direct marketing, and sales promotion.
  * The price is the amount a customer pays for the product. A well chosen price should (a) ensure survival (b) increase profit (c) generate sales (d) gain market share, and (e) establish an appropriate image.
  * Value is what a customer receives from a product.
Terms
  * Product
Anything, either tangible or intangible, offered by the firm as a solution to the needs and wants of the consumer; something that is profitable or potentially profitable; goods or a service that meets the requirements of the various governing offices or society. 
  * price
The cost required to gain possession of something.
  * Placement
The process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
Examples
  * Examples of fully integrated, long-term, large-scale promotions are My Coke Rewards and Pepsi Stuff. These promotions present information to consumers, increase demand by rewarding purchases, and differentiate the product.
Customers Wants and Needs SIVA: Solution, Incentive/Inform...
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Japanese and American Management:. Anti Essays. Retrieved December 11, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Japanese-And-American-Management-507382.html