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Issues Of Strategic Marketing Essay

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Below is an essay on "Issues Of Strategic Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

CONTENT

  1.0 EXECUTIVE SUMMARY

  2.0 INTRODUCTION

  3.0 SITUATION ANALYSIS

  4.0 PERFORMANCE REVIEW

  5.0 MARKET RESEARCH (ISSUES TO CONSIDER)

      6.1 PEST ANALYSIS
      6.2 COMPETITOR ANALYSIS
      6.3 SWOT ANALYSIS

6.0 MARKETING STRATEGY
5.1 OBJECTIVES
5.2 MARKETING RESEARCH

7.0 ACTION PLANS

8.0 CONTIGENCY PLAN

9.0 CONCLUSION

10.0 REFERENCES

11.0 APPENDIX

  1.0 EXECUTIVE SUMMARY:

The marketing is a significant area for every business to evaluate the development process. In this competitive world new problems are rising continuously as a task for the car manufacturers. Meanwhile the sales growth of the cars declines heavily due to economic crisis. The economic depression is playing widely in the world which affects the peaceful life of businesses. This whole assignment is about the effect of economic in Car Company and the remedy for it. Maruti Suzuki is one of the big players in Indian market. Which will holds a strong position with encouragement from Indian government to emphasis its growth.
Maruti Suzuki receives many awards from internal circumference by appreciating its performance. In this assignment Maruti Swift was considered and discussed for its life cycle extension. As the company is having strong brand name, they are provided several purpose based cars. But they newly step on style management by introducing the Swift model. The strength and weakness of the company is stated with growing opportunities. Though the market is familiar in India certain suggestions like, diversification to foreign market are presented. The company felt its sales decline; hence, the modified marketing plan was given below.
The marketing mix of Swift car is explained and improvisations are discussed based on changing economic conditions. Maruti is running with tough competition with foreign companies and local Indian companies. The power of buyers threats the company to adapt the developing technologies....

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"Issues Of Strategic Marketing". Anti Essays. 11 Dec. 2018

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Issues Of Strategic Marketing. Anti Essays. Retrieved December 11, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Issues-Of-Strategic-Marketing-186598.html