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Module 2 Assignment #2

•Identify multiple business pressures on Xerox.
Xerox has experienced multiple business pressures over the years. One important pressure includes equipment sales, which has fluctuated over the years. Based on the last few annual reports, equipment sales have been something the company's had struggles with. Other pressures include diversifying offerings of goods and services. Xerox's main challenge is keeping up with a green, paperless, highly technological society and its continual change.
•Describe some of the company’s response strategies.
They restructured, cut costs, close products, sold pieces of the business
cutting $1 billion in costs and raising between $2 billion and $4 billion through the sale of assets.
Xerox plans to sell its China operations, a part of its ownership in Fuji Xerox

•Identify the role of IT as a contributor to the business technology pressures (for example, obsolescence).

•Identify the role of IT as a facilitator of Xerox’s critical response activities.

•Support your positions with reasons and examples based on your research.

Anne Mulcahy through the ranks from sales to HR management to become COO in the course of her 24-year tenure. There was a lot of expectation to live up to as the company’s first female CEO – especially as 0

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didn’t exactly fit the traditional profile of a corporate leader. Not too mention the pressures of reviving a company $17 billion in debt, facing an SEC scandal, and on the brink of filing for Chapter 11. No, sleep was not an option.

Xerox had been the undisputed leader in document duplication. After launching the first plain-paper photocopier in 1960, the Xerox 914 Copier
they had revolutionized office culture
Through the 80s, the company shifted its attention from its core business, spending much time and effort on unrelated acquisitions in insurance and financial services. Despite the brilliance of its world-renowned PARC (Palo Alto Research Center),...

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