Hometown Deli Case Study
Technology Solution Proposal
TECHNOLOGY SOLUTION PROPOSAL
The Hometown Deli is essentially the same since it opened its door in 1952. There is just one old cash register and one land-line telephone. There is nothing of any technology of the 21st century at the Deli. The marketing method is essentially the same from day one, the word-of-mouth. With a technology solution, the Hometown Deli will able collect customer’s information and build a customer database in order to do segment marketing more effective in order to increase sales.
The SQL server 2010 is the choice for the technology solution for Hometown Deli. The SQL server will enable the Hometown Deli to build a database of customer, vendors, inventory, and reports. In addition, the Deli will able to build websites, web applications and using excel to create compelling reports.
These are hardware and software components to bring the Hometown Deli’s business to the 21st century.
Hardware: Dell Server PowerEdge 310
2 Halo POS cash registers
4 virtual PBX phones
Software: Microsoft® SQL Server™ 2008R2
QuickBook Software for payroll and accounting
Web 2.0 with Facebook (social media)for marketing purpose
The Halo POS cash registers are used. Data can be compounded and analyzed to determine the customer traffic and most and least ordered products in any given period of time. This is to see how effective the Hometown Deli’s marketing and coupon program work in relation to sales.
The competitive rivalry is determined, not a threat to the survival of the Hometown Deli. However, in order to rescue the Hometown Deli’s declining business, the proposed technology solution is a tool to analyses how segmentation marketing work for the Hometown Deli. The Hometown Deli will information from analyzed data in order to adjust to its business of segmentation strategy marketing....