Hernandez & Associates Inc.:
President – Marco Hernandez
Full service advertising agency
Diverse clients across North America
Provides marketing services to support its diverse group of clients such as:
Generating strategic plans
Creating interactive web sites
Putting together a full-blown media campaign
Prides itself on creative solutions to its clients’ challenges
Founded in 1990 with an emphasis on the real estate industry.
Expanded client base to healthcare, food, and consumer products
Grew fast in the “high-flying” 1990
Administrative costs to obtain and service businesses also skyrocketed.
Activities affected by the terrorist attacked of Sept 11 and the economic downturn.
Clients need more marketing support services as opposed with full-scale campaigns due to the cutbacks in staffing.
Hernandez & Associates Challenge:
To adopt its business to focus on what the clients were asking for.
Clients with reduced staffs were looking for help responding to their customers’ requests and looking for ways to make the most of their more limited marketing budgets.
Its small, cohesive staff of 20 employees needed to make some changes and quickly
Knew his team was up for the challenge
Worked hard to create an environment supporting successful team, through:
Recruiting people with solid agency experience
Consistently communicated the firm’s mission to his team.
Made sure the team had all the resources needed to be succeed and constantly took stock of those recourses.
Knew that the group will respond to his leadership.
Where to start:
Each employee had enough contact of the clients that they knew client needs were changing.
Making significant changes to the status quo at Hernandez & Associates would be difficult.
Group roles had to change – that is;
Creative folks had to think about how to increase a client’s phone inquiries and web site visits...