Many Hershey products that are familiar today were originally produced for the confectionary trade and were later reformulated for consumers. HERSHEY’S powdered cocoa, for example, has been manufactured continuously since 1894. Also, Hershey was the first to sell chocolate syrup for home use beginning in 1926. While Sprigs, the forerunner of HERSHEY’S chocolate chips, was introduced in 1928.
Not all products under the HERSHEY brand were so successful in the marketplace. HERSHEY’S mint-flavored chewing gum, introduced in 1915, enjoyed only brief popularity. And a creation named the Not-So-Sweet bar was introduced in 1934, only to be discontinued in 1937.
A Kiss and Tell StoryOf course, the very first addition to the HERSHEY’S product line of milk chocolate confections was HERSHEY’S KISSES Chocolates way back in 1907. Originally, each one was hand-wrapped in a square of silver foil, but in 1921 machine wrapping was introduced, along with the addition of the unique “plume” which marked it as a genuine HERSHEY’S KISSES Chocolate.
The chocolates were not produced at all from 1942 through 1949 due to the rationing of silver foil during and immediately after World War II. HERSHEY’S KISSES Chocolates were wrapped in colors other than silver for the first time in 1962. HERSHEY’S KISSES with almonds were introduced in 1990 and the first successful HERSHEY’S product using white chocolate, HERSHEY’S HUGS, in 1993.
Sweet InventionsTwo of the most successful products launched during ‘20s were the MR. GOODBAR and KRACKEL bars. MR. GOODBAR, combining milk chocolate and peanuts, was introduced in November of 1925. According to popular legend, Milton Hershey himself named the new product. Upon tasting it, he is said to have exclaimed, “Now, that’s a good bar!”
The KRACKEL bar was introduced on September 14, 1938. During its first few years, the formula for the confection changed several times, with almonds, and then peanuts, being included along with crisped rice in milk...