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Hd Dvd vs Blu Ray Essay

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Below is an essay on "Hd Dvd vs Blu Ray" from Anti Essays, your source for research papers, essays, and term paper examples.

NEW PRODUCTS MANAGEMENT




PRODUCT

FAILURE

ANA LYSIS


TABLE OF CONTENTS :

Introduction..........................................3
I Product Presentation..........................3
II Target market.....................................4
Main competitor.................................4
Marketing Macro-environment..........5
III Marketing startegy.............................6
Marketing Mix...................................6
IV How did the pproduct fail?.................8
V Recommendations..............................11
Conclusion.............................................14

INTRODUCTION:  
According to Cincinnati based research agency AcuPoll, as many of 95% of new products fail each year. So product failure is a pretty common occurrence, but some are more memorable than others based on how much the public anticipated the launch of these products. Some products that were predicted as the next big trend but inexplicably failed represent the kind of famous downfalls we are talking about here. There has been many throughout recent decades such as Apple Newton, new Coke or the Delorean car. In this essay, we are going to analyse one of the biggest product failures of the 21th century the High Density Digital Versatile Disc (HD DVD). We will first present the product and the marketing strategy used for this product before explaining how and why it flopped. We will then discuss what steps could have been done in order for it to have become successful.
PRODUCT PRESENTATION :
  In 1996, Shuji Nakamura invented the blue laser diode which enables to attain a higher quality of resolution. Therefore, from this discovery the world could watch TV in « High definition ». Scientifically speaking, blue lasers have a wavelength which is shorter than the red lasers used in standard DVDs. Therefore, this new technology expanded the DVD's capacity and allowed to have a higher image quality. In early 2000s, two projects were created in order to build a High definition...

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"Hd Dvd vs Blu Ray". Anti Essays. 13 Dec. 2018

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APA Citation

Hd Dvd vs Blu Ray. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Hd-Dvd-Vs-Blu-Ray-598952.html