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Guam Visitors Bureau Essay

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Below is an essay on "Guam Visitors Bureau" from Anti Essays, your source for research papers, essays, and term paper examples.

Guam Visitor’s Bureau Case Analysis
  1. Do an internal and external analysis to understand the level of integration in Guam’s tourism Industry?

STRENGTHS   * Unspoiled, non-crowded, pristine environment   * Range of hotels from 1 star to 5 star   * Close to Korea and Japan (3-4 hour flight)   * Lot of visitors from Japan   * Pleasant weather   * Duty-free shopping   * Largest K-Mart | WEAKNESSES   * Lack of activities, events   * Location of adult entertainment and business in the main family entertainment area   * Inadequate infrastructure   * Graffiti, litter, dirty public restrooms give impression of public apathy   * Decision making process at GVB is slow |
OPPORTUNITIES   * Start Cultural offerings (Chamorro heritage)   * 90% visitors came for pleasure, can increase the business proposition   * Number of American tourists is low, this can be increased   * Target countries which are perennially cold. Control on tourist visa allocation   * East Asia countries   are a potential market to penetrate   * Underutilized air route and cruise market | THREATS   * Budget constraints due to badly-off government   * 40% visitors were from low income brackets less than $45000   * Susceptible to typhoon damage   * Local activism against tourism   * Sensitive to negative macro-economic and political developments |

Porter’s five forces:
Suppliers: It is heavily dependent on few airlines and hotels for the tourists. So there is a threat of withdrawal in case of any disagreement.
Buyers: Buyers can easily go to competing tourist destinations. There are several tourist locations apart from Guam in Asia-Pacific which have tropical climate.
New entrants: The threat of new entrants is low as cost of entering into such markets is low.
Substitutes: There are many other countries giving better offers and facilities at cheaper rates.
Competitors: Competition in this market is high. E.g.: Australia, Hawaii, Bahamas etc.

  2. What generic options does the GVB have to...

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Guam Visitors Bureau. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Guam-Visitors-Bureau-599162.html