Green Marketing: Implications and limitations
Marketing is a well established organisational activity which deals will different aspects of an organisation and its environment. Therefore, marketing needs to be well formed in terms of dealing with the factors that an organisation comes across. Nowadays, business organisations are facing huge attention regarding green marketing from the pressure groups, public offices, activist and media. As a result the importance of green marketing has gathered attention and also organisations have faced some limitations in implementing Green Marketing in their operation.
This assignment will follow up with the historical background of marketing and further it will provide an overview of green marketing and relate to that, this assignment will also demonstrate the limitation of green marketing and finally it will conclude with some recommendation.
Historical Background of Marketing:
Marketing has been viewed traditionally as a business activity. There are different changes coming to the marketing strategy and eventually modernising marketing standard. Marketing has been through different eras from the very primitive to current. American Management Association identified three different stages, included the production era, the sales era and the era of marketing concept. In the very early stage firms were more focus on injecting their talents and resources in production. On the other hand there were huge demands on product so that firms didn’t have to worry on sales. Therefore to support mass production and distribute those to the customers many mail order houses, departmental stores and distribution firms organised in early 1900. Second stage was the sales era during the time of World War I, manufacturers started to piling up the products in their shelves. Later on during the time of Great Depression in 1930 manufactures realised that they need to sell out their goods and converting them into cash. Therefore...