Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Google's Strategy in 2010 Essay

Open Document

Below is an essay on "Google's Strategy in 2010" from Anti Essays, your source for research papers, essays, and term paper examples.

Question: 5
Have Google’s business model and strategy proven to be successful? Should investors be impressed with the company’s financial performance? How does the company’s financial performance compare to that of Microsoft and Yahoo? Please conduct a financial analysis to support your position—you may wish to use the financial ratios presented in the Table 4.1 of the text as a guide in doing your financial analysis of the company.
Answer: 5
Yes the Google business model and strategies proves to be very effective in having the competitive advantage over Yahoo and Microsoft. These strategies enable Google in becoming the Global market leader of search engine and advertising (Google’s Strategy in 2010).

Google had experienced remarkable revenue growth in the past six years as evidenced by its financial statement. Googles management recognized that the firms revenue growth rate may go upper soon due to competitive advantages, the developing maturity of the on line advertising market and growing size of the firm.
Comparison of Financial Performance of Google with Yahoo:
Figure : Comparison of Operating Profit of Google & Yahoo:
Source: (Google’s Strategy in 2010)
The above figure depicts that both Google and Yahoo has been affected by the global economic meltdown of 2008, but Google compete well in comparison to yahoo.
Figure : Comparison of Return on Equity of Google & Yahoo:
Source: (Google’s Strategy in 2010)
The above figure depicts that the profitability or return of equity of Google is higher than Yahoo.

Question: 6
What are the company’s key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?
Answer: 6
Company’s Key Resources and Competitive Capabilities:
Inconsistent innovation in products and services i.e. in search algorithms.
Unbiased use of algorithm in order to rank the data.

Show More


MLA Citation

"Google's Strategy in 2010". Anti Essays. 14 Dec. 2018


APA Citation

Google's Strategy in 2010. Anti Essays. Retrieved December 14, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Google-s-Strategy-In-2010-599131.html