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QUESTION 1
Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in wet-shaving market come to an end? Explain.
King C. Gillette has founded Gillette in 1901. It was one of the primary enormous worldwide organizations and a miracle of marketing effectiveness. All the way through its history Gillette has forever and a day strived to be on cutting edge of shaving expertise in a market that thrives on innovation. Gillette did a great job in razor market supremacy. Gillette nonstop developing and innovating itself. In my point of view, I think, yes the product innovation in the wet-shaving market come to an end plus now it is in decline stage of the cycle. Gillette’s product innovation was majorly exaggerated by Wilkinson Sword in view of the fact that this English firm had launched stainless-steel blade in 1962. Prior to this time, since Gillette had conquered marketplace for an extensive period, Gillette did not focus on product innovation much. Consequently, whilst Wilkinson Sword introduced stainless-steel blade, Gillette did not discern how to counter. Auspiciously, Wilkinson Sword could not utilize the forte it had shaped. Gillette razors are still selling since shaving using razors has turn into the routine of patrons right the way through the years as well as it is the cheapest method. Gillette as well came up with personal care merchandise. Seeing that the rivalry gets sizzling, Gillette comes up with new-fangled innovations, which are better than the competitors each moment in time.
2) What do you make of the battle between Gillette and Schick? Is the battle of one-upmanship good for either company?
a) - Schick came along and challenged Gillette.
    - Schick took away from their profit shares with the introduction of the Quattro- the world’s first four-bladed razor.
    - Before Schick introduced the Quattro to the market, Gillette sued Energizer Holdings and its Schick...

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