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Feasibility Study Essay

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Below is an essay on "Feasibility Study" from Anti Essays, your source for research papers, essays, and term paper examples.

FEASIBILITY STUDIES
Tony Harrison, Senior Business Development Consultant, Moffat Centre for Travel & Tourism Business Development Development, Caledonian Business School, GCU

Business Development
o Marketing and Branding o Strategy & Policy Review, Development & Guidance

o Training, Workshops and Seminars

o One-to-one Business Advice

Consultancy & Niche Expertise
o Visitor Attractions o Urban Regeneration

o Destination Management o E Events Assessment t A t

Research
o Feasibility & Impact Studies y p

o B Benchmarking & B h ki Best P Practice i

o Bespoke Research

What is a Feasibility Study? • Analytical tool (its is not the answer)
• Helps test whether a business concept is viable • It is not a Business Plan • it contributes to a business plan, mainly in terms of market viability..... ....but also but • Business Model viability • Management Model viability • Technical viability • Financial viability • Exit strategy viability

The Business Plan Pl
Feasibility Study St d

Defining the Market
Is it:

• Business-to-consumer
•New facility or service (hotel, visitor attraction, restaurant, event, etc.) New •New service/innovation within existing facility/service (spa service, new format menu, event lengthening/shortening) •New target market (conference facilities in hotel, museum, restaurant) •New distribution channels • travel agent, tour operators, internet/e-commerce/M-commerce)

• Business-to-Business
•Servicing another business (food & drink supply, well-being/spa Servicing well being/spa services, training services, sales and marketing services, IT services, etc.) •Using new suppliers Using •Merging/take-over of another business

Feasibility - Information Types
PEST Analysis ( (Political, Economic, Social, , , , Technological)

EXTERNAL

WHAT WE KNOW EXTERNAL

INTERNAL
• Policy, operational documents
• Organisation objectives, responsibilities, resources, budgets, etc.

WHAT WE NEED TO KNOW

EXTERNAL...

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Feasibility Study. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Feasibility-Study-588033.html