THE PROPOSAL ON THE VALUE DELIVERY PROCESS
Company name : Saigon Fast Food and Drink (SFD)
Name of Product : Music Coffee Drinks
Author : Mr. Nguyễn Võ Giao Hưởng
Start date : 14/05/2012
Finish date : 20/05/2012
Content of the Proposal:
A. About the SFD
B. The prosal on the value delivery process to the Music coffee drinks services
C. Objectives on the Music coffee drinks services
A. ABOUT THE SFD
Date of establishment : 31/07/1981
Head office address : 131 To Hien Thanh st, Ward 13, Dist 10, Hochiminh City
Tel : 08.62647447
SFD is a company operating a chain of restaurants serving fast food very popular in Hochiminh City. Founded in 1981 with an original restaurant sells Pho, so far the company has expanded its business with a chain of 20 restaurants serving fast food in Hochiminh City.
SFD's chain of restaurants sells fast food Vietnamese style as follows: Pho, hu tiu, banh canh, bo kho, xoi, dumplings, Fried rice,…
Table 1: Current situation business operations of the company as follow table
Unit: thousand VND
No. Criteria Quarter IV/2011 Quarter I/2012
1 Revenue 26,990,200 27,500,000
2 Gross profit 4,500,000 4,700,000
3 Profit after tax 4,250,000 4,500,000
Overall assessment of SFD
SFD is a long-standing, prestigious and favorite brand on the fast food market in Hochiminh City. Company has strong supply capacity and diverse product categories with high quality that standard of food hygiene and safety of the Ministry of Health.
SFD has a wide activity network which concentrated mostly in densely populated areas in Hochiminh City...
According to a recent market survey, drinking coffee is becoming a common habit among people in Hochiminh City, especially young people. Meanwhile, the products and services of SFD only focused on fast food so that SFD did not meet the beverage needs of the customer.
Some statistics about the habit drinking coffee of the people in Hochiminh City