Bowling for Columbine
Michael Moore's film Bowling for Columbine talks about guns control and its related violence, which arouse the attention to the public insecurity, media propaganda and government problems, the main argument of the film is that Americans already lost trust among each other, which cause the over control of guns compare to other nations. there are many impressive scenes in the movie that make people have a deep thought about what is wrong in the U.S. by using various techniques of persuasion such as the use of ethos, pathos and logos.
one techniques Moore uses is ethos or the ethical appeal, means convince an audience of the author's credibility or character. it's not hard to see, Moore well-used of interviews from both sides of the guns issue, from not only victims but also the related association to build a full credibility to the audience, the interviews of victims in Columbine slaughter and the president of National Rifle Association could be the best example to show it and Moore try to explain that he is trying to get all the facts start with the bottom of the problems; not just this one support his argument, other example use of ethos would be appeal to celebrities, such as the interviews with rock star Manson and use a clip from a comedian show called "bullet control"; also example is appeal to authority, for instance, Moore interviews the headmaster of a elementary school in Michigan, where a 6 years old child was shoot to death by his classmate.