Planning: Edmunds Corrugated Parts & Services MANDYN August 12, 2013
Part I. Case Method a. Problem Definition Edmunds Corrugated Parts and Service Company’s sale surge past the $10 Million mark awhile back but the company’s revenue is now stagnating for the past few years. b. Objectives 1. Identify the root cause/s of the stagnating revenue. 2. Identify countermeasures for the root causes. 3. Identify innovative approaches to growing the revenue/profit and market share. c. Evaluation of Alternatives
TOWS STRATEGY MATRIX
OPPORTUNITIES 1. Collaboration, partnership and/or new joint ventures abroad 2. Look for cheaper raw material source 3. Explore the internet as a media to open the market globally 4. Develop new products and services that are presently emerging in the market.
STRENGTHS 1. High raw material cost and steel prices 2. Introduction of plastic as alternative for corrugated box 3. Existing Customers opening overseas facilities abroad 4. Larger competitor base in the global market 5. Best and the brightest young people in the local community move away for other job opportunities in other states.
STRENGTHS 1. Hard working, Skilled and loyal workers. 2. Good Brand Image: Proven reputation for reliability and exceptional, personalized service 3. Gets the dominant share in providing machine parts and services in domestic market at 75% domestic market share. S2-O1 & O2: Leverage Good brand image and reputation to form collaborative partnerships or joint ventures to expand market share and reduce mfg/operating costs. S3-O3 & O4: Leverage dominant domestic market share to venture into diversification or vertical integration, making us of the internet/social media to boost market presence. S1-T5: Leverage existing highskilled talent pool to train succession – HR needs to come implement innovative approaches to attract new talent pool. S2 & S3 – T1-4: Leverage strong foundation of good brand image and dominant domestic market share to come mitigate...