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Ebusiness Strategy Essay

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Below is an essay on "Ebusiness Strategy" from Anti Essays, your source for research papers, essays, and term paper examples.

Name:                                                   E-Business Strategy
1.1 Analyze the impact of internet customers. {p1}
In today's internet driven market, it is critical that an organization employ the right people to work with internet customer needs. An organization should know all internet users have higher expectation which must be met in a good way. All organization must make sure all their staffs are well trained and well versed on what the customer expects. For an organization to meet the internet user expectation, they must make sure all internet users are able to find it easy to do their online business or shopping. Adventure works cycles must make sure they provide the right resources in dealing with the problem of language barrier which is one of the main issues or problem affecting the company. The company must make sure that the customers are able to track their goods or items and also must be able to check the price of the item in which they are about to purchase. The organization can do this by making sure all their systems are updated and serviced so as to avoid these types of problems. The organization must also make sure that there is a way in which data can be retrieved; this can be done by making sure all their systems are in good working condition. Adventure works cycle must make sure that there is a good way in which they can analyze the customer data, these can be done by
Customer profiling: This is used to define or describe the customer’s target which is to make it easy for customer to do business online.
Customer segmentation: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.
Customer marketing: Use predictive analytics to overlay strategies - cross-sell/up-sell, retention, education, and more - that optimize on the customer segments.
Customer strategy: This can be...

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