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Eassy Essay

  • Submitted by: anonymous
  • on August 30, 2013
  • Category: English
  • Length: 1,786 words

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Below is an essay on "Eassy" from Anti Essays, your source for research papers, essays, and term paper examples.

Parle Products
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Parle Products is a company with its headquarters in India that deals with the manufacture of confectionary and biscuits. The company has been in operation for almost 80 years now with operations in various countries including India, Africa, United States, Middle East, New Zealand, Canada, South East Asia, and Australia. The products offered by the company vary between countries due to different tastes and preferences by customers from different nations. The company is known as the world’s largest manufacturer and seller of biscuits, Parle G plus other top brands. Parle is a name used especially by the Native Indians to show quality, wonderful taste, and nutritious. The company completely dominates the Indian market for it has been running for some time, with favorable market abroad too. Parle G biscuits have managed to dominate 40% of the market in India, with the confectioneries contributing to around 15% of the total market. Parle has grown to have an enormous customer base, and has also been used as a milestone by other competitor companies (Parle 2011).
Launch Plan in Central London
In the U.K, the Parle Company has three branches, having the major one in London. The UK companies mostly transact on biscuits, chocolates, and snacks. Sweets sell lowest in the UK with two major brands in the market namely Melody and Chox. The company launched two brands of sweets in different countries where it has branches. The company now wishes to launch the two brands, Mango bite and Kaccha mango bite in the UK using a favorable strategy to penetrate the market. The brands have been doing well in the countries they are already launched especially in India.  The UK, however, has a range of sweets already in the market including Rainbow dust, Barratt, and the village sweet. This emphasizes the need for a good strategy to penetrate the UK market (Parle 2011).
The two products, Mango bite and Kaccha mango bites are products with...

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